Not a chikki.

It’s a Original
Millet Chikki.

Millets, peanuts and jaggery that break clean and never stick. Go on, try the break test.

Original Millet Chikki bar
Press and hold to crunch
Clean break. Never sticky.
50% more protein Source of calcium & fiber Very crunchy Doesn’t stick *Compared with regular peanut chikki.

Everyone’s daud needs a saathi.

India never stops. It just pauses.

6 AM

40 rooms before the city wakes.

10 AM

200 bricks. Then 1 pause.

11 AM

3 meetings. 0 breaks.

1 PM

Lunch on the go.

4 PM

Thought to Quit, But Started With TrooGood

5 PM

Chai With a Little Crunch.

7 PM

One more game with a pause.

India doesn't stop.
It pauses.

India's first millet chikki. Made for the pause that keeps India going.

Build a Daud Box.

Any 6 boxes. 10% off on the Total

Tap a box to drop it in. Tap a filled slot to take it out. Mix flavours for the week: Monday Original, Friday Gud.

2 Million+

Chikkis eaten a day.

3x

More fibre than refined snack

Low GI

Energy that lasts the hour

6

Manufacturing units

WHEREVER DAUD TAKES YOU, WE'RE ALREADY THERE.

Amazon
Blinkit
Big basket
Flipkart
Insta Mart
Jio Mart

WHY MILLETS ? WHY NOW?

the world forgot millet.
we built troo good to remember it.

For 5,000 years, before wheat and rice took the plate, millet is what kept India moving. Steady energy through long, real days of work. Then the snack industry chased sugar and shelf life instead, and millet got left behind. Daud ka Saathi is us putting it back where it belongs. In the pause, in the middle of your hustle.

Rs 10 has always bought you something cheap. We think it should buy you something honest instead.

nobody had to invent anything new here.
someone just had to stop overcharging for it.